Article by Sherman

Google Adword keyword tool is something that has been derived by the mighty company to promote better implementation of advertising and more.

There are a lot of different keyword tools online, but the best one to use is the one that comes from the biggest search engine in the world, GOOGLE.

Now imagine, we all used a phone book one time or another. If we wanted to look up something specific be it a business or someone’s phone number (Yea I’m talking back in the days before Cell Phones), it would be in the phone book in alphabetical order if it was registered.

Google works the same way!

This is why SEO is an important part with it comes to blogs or websites.

The following is just a handful of ideas that can help you get the most out of the keyword search option and make sure that you’re moving forward with relative ease.

But before I go into this incredible tool, I want to make sure that you understand how to utilize the tool on a very basic level. If you in fact know how to utilize it, then you can move forward, and if you’re not familiar with the way it works, then make sure to familiarize yourself with the process.

A person, just like with the phone book, simply searches the keyword they’d like and the results come in, knowing what to do with the results is the key component to moving forward.

High Competition – The first thing that you’ll realize is that there are a lot of words that have competition greater than others. The more competition you see for any given phrase, the higher the price and bid will be to get that keyword to display your content. That is if you’re using the tool to purchase adwords etc.

If you’re not seeking PPC options, you can utilize the high competition words to write articles on your site, then use adsense to make a stream of income for yourself that is quite hefty. Learning how to decipher the competition and pricing schemes properly is definitely something that is not easy for most, but if you can master it, you’ll be able to pick the brightest and most influential words.

High search Volume, Low Competition – If you see words that have a huge search volume but not necessarily lots of competition, you’re best bet is to pounce. You need to make sure that you are creating the most prolific use of the low competition keywords, because if you can do that, you will never run out of targeted search traffic and the best keywords to use for ads and article copy.

Misspellings – When you’re looking at utilizing Google Adword keyword search tool, make sure that you’re searching misspellings. You’ll find that there is a huge volume of words that are commonly misspelled and that means you can harness the search results to point towards your page. People mean well at times, but in the process of traveling, things can be misconstrued.

Misspellings, high competition, and high search volume are three crucial elements to utilizing the keyword tool from Google. It’s free of charge, can be linked to existing adsense accounts, and in the long term, can generate some serious money for those that are willing to try their hand at marketing.

Do not neglect to search through this tool as the #1 way to generate keyword lists to write about, tag posts with, and advertise. If you play your cards right, you can create income on several levels for free with Google.

About the Author

Find out more about Sherman Smith Here

Google Adword Keyword Tool

Article by N.Lakkason

If you’ve been running AdSense ads on your site for quite a while and you feel that you aren’t making as much cash as you could, in 99.99% of cases you’re right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click through rates.

There are many ways to turn traffic into AdSense traffic and here is a short list of them with a description for each.

The first thing that you need to do is tune up your site’s contents. While for some people this isn’t an option (if you’re running a forum for example it’s a lot harder) most people can make their AdSense sites veritable cash cows.

To begin, you should find out what your site’s keywords are. This is a basic technique in SEO (search engine optimization) known as keyword density verification. A good tool for this job is SEO Density Analizer.

You should then take this list of words and search the Overture Search Inventory or Google AdWords Sandbox to find out what other words could be doing better then what you currently have.

From that point on try to keep your site focused on the things that appear mostly in the keyword suggestions you receive. Try to include those keywords, or at least some related keywords as often as you can in the links on your site.

Because of the way Google AdSense works this is a sure way to increase your earnings because you’ll get better ads in your AdSense banners, similar to how you would get a better Google PageRank

It’s also important that you continuously add new pages to your site. This is very important, as the more pages you have, the higher the chance is that you’ll get more hits on your ads.

see more http://www.hottipstoday.info/node/1733

About the Author

Hottipstoday.info

Article by John Woon

Copyright © 2005 Sung-Liang Woon http://www.johnwoon.com

Many in the internet marketing scene are making handsome income from Google Adsense. This includes not only established and well known websites but also relatively small sites and blogs. As the ads are related to what your visitors are looking for on your site i.e. they match the characteristics and interests of the visitors with your content, there is a way to both monetize and enhance your web pages.

Hence, AdSense gives website operators the ability to make money from their websites by displaying Google Ads. When your website visitors click on a Google Ad, you gain income from that click. Providing high quality content to attract your visitors is key to making money with AdSense.

There are now many sale pages in the Web offering their services on how to increase your income through Google Adsense but most of them charge some fees. However if you spend some effort to look around, you could chance upon some sites giving free tips and advice. The following are some of the things you could study for your own purpose:

1) Where you place your Adsense unit on your web page could be very important. There are a few possibilities.

1.1) Top Left corner – Depending on whether your site content usability or your Adsense ad revenue is more important, you may consider putting your ad unit here while putting your site navigation on the right hand side or vice versa. Some simple pages are known to be created solely to monetize that page through Google Adsense. In this case, the choice of left and right doses not really matter.

1.2) Top of the page – This is the best position as it is where the visitor’s first impression or attention is drawn. Before he could scroll further down the page, we hope that he would click at the ad here!

1.3) The space at the end of the page i.e. following the main content – the reason for this is that we want to prompt further clicking here at the ad after the visitor finishes reading your main content and is leaving the site or looking for the next thing to move to. If the page is long, you can also consider putting ad units some where in the middle of the content.

2) You should take note that more ad units do not guarantee higher revenue. According to Google, ads with higher CPC (Cost or Pay Per Click) are having higher display priority. In fact, if there is lesser ad units in the page, most of the ads displayed would have higher paying rate.

3) Color of the ad is important to attract the attention of visitors. Some believe that it is best to blend the colors of the ad (ad title, border, background, links and text) with those of the main page.

4) To ensure that you get more clicks on the Adsense ad, you have to drive as much traffic to your site as possible. One way is to start writing articles and distributing them to ezines, article announcement lists and article directories. It is not too difficult to quickly build a strong list giving your sites a lot of visibility and exposure to potential visitors.

5) Make full use of your out going e-mails by putting your “signature” file at the end of each of your e-mails. Do not ignore this simple step and underestimate the power and potential effectiveness of this simple email signature. It could be one form of viral marketing because if your emails contain interesting and useful messages, they could get forwarded over and over again.6) Take part in active discussion groups or forums. Any messages, questions, comments you leave in these forums are yet another route through which you could drive traffic to your Adsense page because of your signature file. Also, you would find a lot of new ideas in the forums on how to improve your Adsense income.

7) Exchange links with other websites to ensure that as many links as possible are pointing back to your own site. Better still, try “One-Way Linking”. Although reciprocal links are useful, one-way links without you having to link back is more convenient and give faster results.

Post your site in thousands of online directories for free. There are many sites in the Web that allow you to add your site to their directory for free. The following are some examples:http://www.dmoz.org/add.htmlhttp://www.stpt.com/directory/addsite.htmhttp://www.elib.org/how_add.php

About the Author

John Woon (Sung-Liang Woon) is a Latex Consultant with about 30 years experience.1) http://www.PlugInProfitSite.com/main-9747 2)http://www.johnwoon.com 3)http://www.johnwoon.com/log 4)http://www.lowpricepharmacy.blogspot.com 5)http://latexconsultants.blogspot.com 6)http://diabetics-guide.blogspot.com7)http://hypertension2.blogspot.com 8)http://betterstop.blogspot.com

Article by Aaron Read

The Uncommon AdSense ebook from AdSense expert Eric Giguere provides you with AdSense tips, techniques and strategies for maximizing your AdSense earnings. Good solid advice, he doesn’t waste your time and misses out all the introductory fluff. He just gets right down to showing you how to optimize your Google AdSense websites for maximum profit.

He’s acknowledged that his previous e-book “Make Easy Money with Google: Using the AdSense Advertising Program” was a very entry-level introduction to AdSense. Showing you a way to earn you income online, by adding AdSense pages to your website.

Uncommon AdSense tips, strategies and techniques are not an introductory AdSense ebook. Its not a “What is AdSense”, “Get AdSense”, “High Paying AdSense” type of e-book, that are now commonplace. This e-book will only be useful to you if you are a serious website or blog owner who wants to make the most of your AdSense earnings. Eric says Uncommon AdSense is here to help you as an AdSense publisher, both beginner and experienced, make more money from your AdSense websites and blogs.

You know how hard it is to actually get a regular check from AdSense even if you are a seasoned publisher. Few publishers by adding AdSense words take full advantage of the AdSense program to build themselves solid monthly revenues. Very experienced users of AdSense already know every trick in the book and probably won’t learn much but there are a few tips that might surprise them. Here are a few of the things you will learn from the e-book:

1. How to always target the best and most relevant ads that AdSense pay

2. Why search engine optimization(SEO)is incredibly important, for reasons that have nothing to do with the search engines!

3. Why it doesn’t always make sense to use multiple AdSense ad units

4. Proven AdSense traffic generation techniques

5. How to properly handle multi-lingual pages

6. How to avoid smart pricing

7. Why publishers misuse the highest paying AdSense keyword lists

The Uncommon AdSense ebook has 102 pages and 41 sections and comes with 3 bonuses. Eric offers a money back guarantee so if you don’t learn anything you can always get your money back. One bonus is a special report, The Real AdSense Code: Understanding the AdSense Patent. This just might help people stop getting banned from AdSense and lose their Google AdSense account.

Google is constantly changing the AdSense terms, the AdSense keywords, the number of ads per page, etc. Understanding how AdSense tos (Terms of Service) works and how you can effectively place ads on a website or blog can make all the difference in your site’s monetization strategy. Besides what’s contained in the e-book that will benefit you, his Bonus 2: Free Updates to the E-Book will almost certainly benefit you too.

Just think, this means you will be receiving current AdSense information from a seasoned, veteran AdSense publisher that will always be up to date, unlike many other AdSense books you’ll come across. The Uncommon AdSense e-book is one resource to seriously consider investing in to help you fully optimize your websites and start earning real revenues from your Google AdSense website!

Imagine it this way. Perhaps you have a wordpress AdSense blog. Eric has offered to come to your house and sit down with you at your computer; He’s going to show you how to optimize you’re AdSense for maximum profit immediately. The AdSense tips, techniques and strategies for maximizing your AdSense page earnings he would use are those that are contained in the ebook right at your fingertips.

His sales page is nothing to write home about but it’s the information you are paying for and need. If you are a serious AdSense publisher whether a beginner, experienced, or relatively new to AdSense, this e-book will help you fully optimize your websites or blog and dramatically increase your money from AdSense websites. Does he deliver? Yes he does!

About the Author

For more information on UNCOMMON ADSENSE

Aaron Read is a freelance writer who enjoys writing articles.

Article by Clair Bennet

Many people who are trying to make money online will use Google Adwords to generate quality traffic to their website or offer. As you all know, your number 1 job online is to get targeted traffic to your website. There are a lot of ways to do it but one of the best ways to really target the traffic you get is to use pay per click (PPC) advertising. Step one to make PPC work for you is to use your Google Adwords login.

Pay Per Click works like this: you, as the advertiser, signs up with Google Adwords (the other search engines also have PPC advertising available, they just aren’t called Adwords). You can set up multiple campaigns where you will place an ad (think of the ads you see on the top, bottom and sides of results pages when you do a search on Google).

When you are setting up your campaign one of the most important things you will do is to target certain keywords. These keywords will be directly related to your niche or product. You have to spend some time doing keyword research to find out what words or phrases people are searching for when they search for your product or service. Once you’ve got your list compiled, you will than have to bid on each keyword.

This is where it can get tricky. It’s not an active bidding process where you have to sit at your computer, instead you will enter your daily budget as well as your top bid price per keyword and the bidding basically goes on behind closed doors.

The problem with this type of process is that the high bidder doesn’t always win. Google will use various formulas to determine the quality of a certain ad. An ad with a higher quality score can actually have their ad rank higher in the results for a lower bid than another advertiser with a lower quality score. I know it sounds difficult, and it is.

PPC advertising can be extremely effective in getting a lot of targeted traffic to your website, but there is a steep learning curve so it’s not for the faint of heart. Using PPC can really get a lot of traffic very quickly, and it will be very targeted traffic which is exactly what your business needs. But with such a steep learning curve you have to make sure that you have enough advertising budget to stick with it long enough to hone your skills.

You can’t just plan on throwing all your advertising budget at one PPC campaign. If you don’t leave something left over you won’t be able to stick with it long enough to perfect your methods and keywords and you’ll never get to the point where it works for you. You’ll just spend a lot of money with little return.

If you approach it with the right frame of mind and enough of a budget, Google Adwords login can be your portal to a whole new world of online profit. If you don’t have a steady stream of targeted customers you don’t have a business, and PPC can provide you with that. Just make sure that you can stay the course long enough to figure it all out and actually make more than you spend.

About the Author

Clair Bennet has been writing articles for several years and is a freelance contributor for equity home loan refinancing and forex multiplier.

Article by Steve Nichols

Yes, you have read the headline correctly – it is now possible to make money with blogs.

Until recently, a blog was something that was perhaps a little self-indulgent, but definitely not a money-spinner.

Now you can link a Google AdSense account to your blog. Adsense will then pay you every time someone clicks on one of the display ads at the top of your latest post.

This is incredibly easy to integrate with a blogging service like Blogspot, but there are a few hints and tips. The first is to make sure that your blog is worth reading in the first place. Blogs that are entertaining work well, as do blogs that educate or inform.

My own blog at http://infotechcomms.blogspot.com/ is called TechNotes and helps people get the most out of technology. The idea is to ensure that people keep coming back on a regular basis and tell their friends too.

You can also make sure that the blog is available as an RSS feed. Again, this can be set up automatically with some blogging systems like Blogspot.

So once you have visitors how do you convert that to cash? Google Adsense pays you money in exchange for being allowed to publish paid-for ads on your blog. The clever thing is that the ads are related to what you write about. If used correctly they can both enhance your site and make you money.

So how does it work? Google automatically provides you with its AdSense code. Then, Google automatically “reads” your blog and decides on the best ads to display.

It uses a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the blog.

If a visitor clicks on one of the ads they get taken to the advertiser’s web page and you get paid cash – easy!

Well, not quite. First you must have a site with plenty of visitors, otherwise it isn’t worth the effort. Secondly, your page must be set up in such a way that Google stands a chance of working out what you are trying to promote or sell. In essence, you need to look at your article title and initial copy to make sure that Google matches the right ads to your blog.

For example, on my blog, I wrote about digital photography. I made sure that the article title included the term – in this case “Improve your digital photography in five seconds”. Then I made sure that the words “digital camera” appeared in the first sentence and voila, Google threw up ads for digital cameras.

Don’t expect to earn a fortune though. Google is a bit cagey about its ad rates, but you typically earn a few cents per click.

On the downside, the very nature of Google Adsense means that users navigate away from your site, which may not be in your best interests, but Adsense is worth trying.

About the Author

Steve Nichols TechNotes blog is at http://infotechcomms.blogspot.com/ and is described as a regular ramble that tries to demystify technology and help people get to grips with new-fangled gizmos, such as the internet, streaming audio/video, DTP and digital imaging. You can get it via RSS at http://infotechcomms.blogspot.com/atom.xml

Article by Angal Kumari

Let’s start our journey in the world of Google Adsense by first understanding how the online advertising came into being and how Google Adsense is place with respect to the other online advertising concepts:

Soon after the advent of internet, it was realized that the website real estate (or the space on websites) had commercial value in the advertising world. The simple reason behind this was the soaring popularity of internet and the increasing number of eyeballs received by various websites. Thus, internet advertising (or online advertising) came into being. Today, internet advertising is treated as one of the most effective and most economical means of advertising. For more details go to http://www.googleincomemachine.com.In fact, a lot of businesses, especially small businesses, use only this (affordable) medium for advertising their products and services. As technology progressed, so did the online advertising methodologies. Graphics based banner Ads and text Ads got their due recognition and were used quite extensively for online advertising. Even now banner advertising is one of the most popular forms of online advertising.

However, the real breakthrough in online advertising came with Google Adsense advertising program. This program helped in connecting advertisers to several website owners who were ready to offer advertising space on their websites.Through Google Adsense program, the advertisements were floated on the websites that had some relevance to the products or services offered by the advertiser. This type of advertising is also called targeted advertising since the Ads are served only to the interested audience and not just anyone or everyone.Soon, Google AdSense became a very effective form of targeted advertising. OnGoogle AdSense program, webmasters are paid on per-click and per-thousand-Ads-displayed basis.

And the advertisers can control the amount of money they wish to spend on advertising through Google Ad words program that works in conjunction with the Adsense program.

Google Adsense program has caught the fancy of a lot of advertisers and webmasters and its popularity continues to soar everyday. Until another, better advertising program comes into being; Google Adsense will continue to hold its place at the core of online advertising.What Is AdSense?

Now that we know how Google AdSense program is placed in the world of online advertising, let’s delve a bit deeper into the concept of ‘AdSense’ and understand what it is about and how people make money by using this concept. AdSense is a wonderful advertising concept that was conceived by Google some time back. Though new advertising concepts keep coming up all the time, this one is something that is altogether different. For more information logon to http://www.googleatmcash.com.AdSense (Google’s advertising program) presents an earning opportunity to the website owners by allowing Google to post advertisements on their websites. These advertisements are either text advertisements or image based advertisements. Of course, the website owners need to enroll to the AdSense program through Google’s website. Google AdSense program requires you (the website owner) to include a piece of code (a programming script) on your website. You can add this piece of code anywhere in the html code of your website i.e. depending on where you want to position the advertisements (however, there are certain rules that you must follow while pasting this scripting code). This piece of code is what determines the structure of advertisements and their content (and this is what helps Google in floating the advertisements on your website). W hen people visit your website they are able to see these advertisements. Your earnings are based on how many Google Ads are displayed on your website and also based on how many times visitors to your website actually click on one of those Ads. The Google AdSense system calculates your revenue on per-click (CPC) and per-thousand-Ads-displayed (CPM) basis. The latter is also known as impressions.

For people who want to advertise their products and services through the GoogleAdSense system, it’s just a matter of signing up through Google Ad words program and letting Google know how much they want to spend towards advertising through Google AdSense. These businesses can specify the limit and Google AdSense system will accordingly serve their Ads so as to ensure that the specified limit is not crossed. Google AdSense increases the visibility of their business/ services and also increases traffic to their website; hence fulfilling their purpose of advertising.

About the Author

www.youradsenseprofits.com

www.thegoogleincome.com

Article by John Marks

How To Make Money With Google Adwords

What Is Adwords?

Adwords is a pay-per-click advertising program offered by Google. Most of us use Google to search for information, products, and services, because Google finds exactly what we are looking for. If you own a business or have a money making website, and want people to find your website, you can pay Google for its advertising service, i.e. Google adwords. Your ad will appear on the right-hand side of organic Google search pages as well as in “your topic”-related websites (as sponsored links). This will dramatically increase your web traffic and thereby generate loads of sales. Adwords is a monster of a tool for affiliate marketers. In fact, many make thousands and even millions using adwords campaigns alone.

How Does It Work?

Assuming you already have a website set up, the first step would be to head over to google.com and open an adwords account. Follow the instructions and you’ll eventually land up at a page where Google asks you to select your keywords. Your next step is to make a list of “keywords” or “keyphrases”, i.e. words that potential customers will type in the Google search bar to locate your website. You don’t have to rack your brain that hard because on the page you’ll see a suggestion tool which automatically generates multiple options for the keyword that you enter. You are allowed up to 20 keywords/keyphrases for your website per campaign and you can change them as you see fit – remove ones which are least productive. Every time someone clicks on your ad, you will be charged by Google per keyword/keyphrase used. But this is where the adwords game gets tricky!

And The Cost?

The cost of each click is dependent on how competitive each of your keywords/keyphrases is. They can vary anywhere from 2 cents to 2 dollars and upwards, per click. Your aim is to have a decent click through ratio, i.e. when people click on your ad, you need a certain percentage of them to make a purchase so that you see a profitable return on your investment in your adwords campaign. The problem is that not all keywords are created equal. There are some that if excluded from your list (because you feel it’s too expensive), is likely to leave you missing out on tons of web traffic and in turn, tons of sales, and I mean tons! The adwords game can be ruthless, especially for beginners, but once cracked, the rewards are sweet! If you aren’t too clued up about adwords, I suggest you invest in a decent keyword/adwords tool. My personal favorite is Keyword Elite. It is by far the best investment you can make to see profitable returns in your adwords campaign, whether you’re a novice or an expert. Keyword Elite is a bargain, considering its contents, but if you’re on a tight budget there are cheaper tools that work almost as well. Other top notch tools are Adwords Elite, Beating Adwords and Ad Words Analyzer. If you’re serious about making huge profits, I seriously suggest you invest in one of them. Keywords can really make or break the success of your website/business.With a little bit of hard work, aided by one of the above tools, prepare for a killer adwords campaign, followed by a steady river of perpetual cash.

About the Author

Johnathan Marks is a successful, full-time affiliate marketer. He owes a great deal to Mark Warren’s highest selling, Ultimate Wealth Package. It lives up to its name.

Article by Bob Brown

Were you aware of the following?

Internet advertising profits reached an astonishing record of 6.4 billion for the third quarter of 2009. What’s more is that the internet advertising market has been steadily growing for the last 4 years.

Google Adsense has been making it’s way on the internet for a while now. high school kids are making tons with it per month making them into the popular kids at school as they can go to the bank to cash in a few thousands as if it’s nothing.

Lawyers and doctors have given up their jobs so that they could live off the Adsense income.

Thanks to Google Adsense revenues the internet keeps growing each day. Google is helping webmasters pay for their daily costs so that they can focus on creating valuable content for the web. When you use adwords to get traffic, you’re also helping the ‘Adsense economy’ as other webmasters can optimize their pages to your keyword.

For this reason Google Adsense/Adwords programs are so awesome, as they create a win/win situation. Advertisers pay for each visitor they get to their websites through paid advertising to make sales while Adsense publishers receive money for their efforts.

This is called “revenue sharing” and it’s a powerful internet marketing phenomenon.

Every day, hundreds of people discover Adsense and decide to make a nice income with it while working from home. These people share their methods and techniques so that they all can make money.

If you happen to already have a website than this is the perfect moment for you to put Adsense on your website. You don’t even have to sell anything, you just make money every time people click on the advertisement on your page.

Join Google Adsense to become financially independent and retire from your current day job. use Adwords to set up your business and get targetted traffic to your website.

You can even make money by referring people to the Adsense or Adwords program. Your commission will depend on the actions of the person you signed up.

So now you know all this about Google Adsense and Google Adwords there is no reason for you not to sign yourself up right now!

And as you’re starting out don’t worry if you’re not making money right away. As long as you keep at it, you will make a nice online income for yourself.

About the Author

Russle has been writing articles for 6 years. Come visit his latest websiteover at href=”http://www.earringsformen.net/”>earrings for menwhich helps people find the best href=”http://www.earringsformen.net/mens-stud-earrings”>mens stud earrings and informationwhen looking for a fashionable way to stand out from the crowd.

Article by Gideon Shalwick

Why not something else like MetaCafe or Viddler or other video sharing websites? Why YouTube in particular? Let’s have a look at that now.

The First Thing Is That YouTube Is Owned By Google

As I’ve said before. This has some amazing ramifications for YouTube and for its future. As you might know, YouTube started off as a company that was not owned by Google. In fact, it was only relatively recently that Google purchased them.

If you look at Google and what they’re on about, they’re in the money-making game. They’re interested in making money online. Having a company like Google behind you can only spell good things in terms of success in terms of making money.

That’s another thing. Google has deep pockets with money. They can fund a company like YouTube for years to come if they want to. They’ve decided to back YouTube because they’ve seen the potential that YouTube has. That’s a really clear sign that YouTube is a technology you should keep an eye on.

I think they’re the second most-visited website on the Internet right now. I think Google is #1. I’ve got to double check those stats there, but YouTube is significant.

Google also wants you to be successful. If you’re successful, it’s going to make them more money as well and make them more successful. So just the fact that they’re behind YouTube means that they’re working hard to make YouTube as easy for you as possible to be successful.

If you look at the changes that YouTube has gone through since Google purchased them, you can see dramatic differences. You can see it in the AdSense program that’s been introduced in the YouTube videos. You can see in the different designs and layouts that they’ve been working towards. You can see how YouTube videos are ranking much better inside the Google search engines. Having Google on their side is just huge.

YouTube Videos Rank In Google Search Results

So you’ve got that on your side. If you’re only submitting to YouTube, your chances of getting ranked in Google are so much higher compared to all the other video sharing sites. It’s An Incredible Traffic Source

This is sort of an understatement, but if you look at YouTube, they just recently reached one billion views per day. I’m not even sure if we can visualize that number, but imagine one billion coins, you’d probably be able to fill up a whole stadium full of coins. One billion views a day is huge, and this is just from one website.

In 2008 a study was done that showed that there were 71 million unique users in each month. That number has probably been superseded by now, but this is the latest information we have on that particular statistic. It’s a huge plus. If you’re not using this as a traffic generation source, you’re missing out.

I think with the example that I used, FreeMagicLive, we’ve only touched the surface. We’ve really just scratched the surface and we’re already sitting on 15,000 people on our email list.

It Is A Search Engine On Its Own

Have you ever gone to YouTube and started searching for something, like in the search box right over here? More and more people now are using YouTube as their main search engine compared to Google. Is this perhaps a trend that’s going to continue in the future and instead of people just doing searches on Google, just go to YouTube to do searches? Perhaps YouTube will become the #1 site where people want to search for information.

Think about this. What are the implications? If YouTube is potentially going to become the #1 search engine in the world, what are the implications for your online business? And would you want to be in the right place at the right time with YouTube? I definitely think so.

YouTube Is Not Just For Teenagers Anymore

This is a question that I’ve had from a lot of people. They say, “Sure, you were able to get success on YouTube, but your market is only for teenagers.” Now that may have been the case when YouTube was just starting out, but now things have changed. Demographics for YouTube are changing and they are changing at a massive rate. It’s not just for teenagers anymore, so if you’re marketing to other age groups, this is good news.

Teenagers are still the highest number, but as you’ll see in some of these statistics, YouTube is great for other age groups as well. Look at this: 85% of the United States population has watched YouTube videos. That’s huge. 85% of the whole United States has watched a YouTube video. This is incredible!

But now, look at this. 71% of males between 45-54 have watched a YouTube video. How cool is that? And this is the other thing, look at all these other age groups combined. These are people who normally have money. These are people who have jobs and can afford to pay for something online. If you add up all these people, that’s far more than just the teenagers. And you’ll see a similar trend here for the females. Look at these percentages of people who’ve watched YouTube videos in their lifetime. It’s not just teenagers. This is something to keep in mind when you think about using YouTube as a potential traffic source for your website.

YouTube Demographics Are Changing

It’s not just for the teenagers anymore. As those teenagers grow up, they become older, they start getting jobs, and they start moving into a different demographic themselves.

What we’re seeing here is a typical new technology adoption cycle. You may have seen what’s called the S-curve. It looks something like this, and this is a typical curve for new technology that gets introduced into a new market. For YouTube it’s no different. They went through a massive growth phase here. I think they slowly started in 2005 and then had this exponential growth. We’re sitting at 2010 right now, so this is where we are now.

That means that you still have a window of two years to get your act together and to start doing stuff on YouTube, because this part of the market here, none of these people are on YouTube yet. If this S-curve is true, that means there’s going to be a lot of people still joining YouTube, and you want to be in the right position once they’re all online and watching videos. You want to have your videos already up there by 2012.

It’s critical that you start getting something online as soon as possible, on YouTube in particular. This is where things are at. This is backed up by research done by the YouTube 2009 Report. It’s an independent research company that did the research for that.

Let’s move on. Think about the implications of these statistics. Think about these demographics and what that means for you as a business online. How can you position yourself so that you can be in the best possible position when this mainstream, people in the US and the UK, hit YouTube and get on YouTube and start interacting on YouTube on a regular basis?

What Are The Implications For Your Business Now?

What do you need to do now to start getting ready for that? Think about that. What does it mean for you right now, and what does it mean for you in the future? There are already things you could do now that could help you get set up in the future for YouTube.

You have an early mover advantage. 2012 is a peak for the mainstream in the US and the UK. I haven’t even looked at statistics for places like China or India, and their populations are huge. That’s why I think we’re really just at the start of the curve still. If you have to combine the whole statistics for the whole world, there’s going to be some very exciting things happening for YouTube. That’s my prediction.

The “YouTube Beach Head Strategy”

What is all this leading to? I’m a really strong believer in focus. I picked up this strategy. I’m calling it the YouTube Beachhead Strategy. The reason why I’m doing this is because I really believe that you need to focus all your attention on one thing if you want to be successful. Focus on that, get it right, and then once you’ve got it under your belt, move on to the next thing.

So what is this? In simple terms, the Beachhead Strategy is to find a big ball and roll with it. That’s really all it means. It’s about finding a big player in the market, someone like YouTube in this case, and just go with the flow with them. Jump on board and use them as your leverage. It’s about focused leverage, and focus in this case is focusing on YouTube.

Where did I get this idea from? I got it from a guy called Geoffrey Moore, an amazing thinker. He wrote a book called Crossing The Chasm for the high tech industry. What he talked about was for any new technology, you have this product adoption cycle where it starts with the early innovators, early adopters, early majority, late majority, and laggards.

This is typical for any new technology entering into the market. What Geoffrey Moore discovered was that with new technologies there’s normally what he calls a gap or chasm. This is where most new high tech startup companies fall into this chasm. They get to this point here and they run out of customers. They fall into this chasm and you never hear of them again. They disappear.

He talked about creating a beachhead strategy and it’s like a beachhead that you can use for jumping over to the early majority. It gives you this jumping point to get into the early majority. Once you hit the early majority, that’s when you hit the tipping point. That’s when things go big time for you.

I’m using this idea and I’m saying that if you want to go hit the tipping point for your industry, for your niche, use YouTube as your beachhead strategy. Use YouTube to help you get the early majority for your niche, because it’s one of the best vehicles to use right now to help you get major amounts of traffic to your site.

This is what it’s all driving towards. I hope you can appreciate what I’m saying here. With the power of YouTube and the fact that they’re teamed up with Google, it’s just incredible. We live in incredible times.

You can go out and try and spread your attention and use a whole bunch of different video sharing sites, different strategies, on different platforms and things, and end up spreading yourself so thin that you don’t show any results, but this strategy has been tested and proved and I’m now just applying it to YouTube. This is why I call it the YouTube Beachhead Strategy. I hope you can understand why you need to get onto YouTube as soon as possible and focus your attention there.

If you’d like to find out how Gideon makes a full time income using online video, check out his powerful video marketing tips here: Online Video Marketing

Online Video Marketing Tips. Gideon Shalwick’s YouTube channel features videos that will help you dominate your niche using YouTube

About the Author

Originally I started out with Engineering and Master in Engineering Management degrees, but soon realized that the business world was WAY more fun!Then, in late 2006, after a successful career in project management and business development for various hi-tech companies, I decided to quit my job, emigrate to Australia, and start my own business – not having a clue where to start!In two short years, I became an international author with my books on entrepreneurship, lead generation and blogging distributed and read all over the world.One of my books, The Roadmap To Become A Blogger, has been downloaded over 35,000 times now.Another co-authored book in the magic niche has now been downloaded over 30,000 times.And my latest book, Rapid Video Blogging, has already been downloaded over 17,000 times in only the last few weeks!One of my YouTube channels has now had over 4,000,000 views and I get around 200 leads per day from my combined lists.Currently I works from home, while focusing on online video marketing and teaching people how to build a ton of leads using simple tools like YouTube and blogs and clever marketing strategies.To find out more information about me please visit my personal blog at www.GideonShalwick.com that talks about Online Video Marketing